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26: Positioning A Driven Mindset in Sales

Season #1

It's time to check your mindset. In this episode, Desi's cousin Zach Mayner, Business Unit Leader for the Traveling Superintendent Division of Iris Recruiting, joins us to talk about the grind the Mayners have embraced, and the benefits of a position-driven mindset. Zach is a superstar recruiter, but he maintains that his success comes more from listening than selling, and following the tenets of good leadership he learned at church and at home. So today, we learn how to stop pitching and start communicating, and dive into Zach's process:

  1. Prompting CREATES Data
  2. Data ENHANCES Knowledge
  3. Knowledge DRIVES Positioning
  4. Positioning INFLUENCES outcome
  5. Selling is NOT telling, selling as asking questions

Along the way, we dissect servant leadership, why a positive mindset MUST be your goal, the importance of personal branding, and much more.

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